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Riding the wave of change, Verdi looks set to further strengthen its global presence in the next 50 years.

Each item in the collection echoes the brand's four signature values - Excellence, Italian Style, Personality and Womanhood.

For many years, Verdi's jewellery has been essentially unbranded, but since the 2000's a growing number of markets has begun to require VERDI as a brand. ``Verdi has benn synonymous with quality and design for 50 years, and our jewels have always been the central part of our project``, Marco remarks. ``Of course, many other things have changed from the typology of our clientele (wholesalers in the 70s, and retailers for the last 40 years), to production technologies, to a change in branding strategy``.

Indeed, these days, many jewellery companies are using digital media to grow their brands, and Verdi also has its sights on the digital space. The brand recently refreshed its website and started to send our e-newsletters to clients.

Despite the ever-changing world market today, Verdi vows to never lose their ``Made in Italy`` value.

I hope that our family tradition will continue with the next generations. In the future, I see e-commerce taking more and more importance, and i would not be surprised if the traditional shops will end in favour of a direct contact via web between the manufacturer and the final consumer.

- Marco Verdi, CEO of Verdi


We also opened our Instagram account last year, and recently collaborated with Beatrice Hausammann, an Italian-based international influencer who reflects the brand's four signature values in her day-to-day lifestyle.

- Marco Verdi, CEO of Verdi

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